SEO for ophthalmologists – attract more patients

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I support lawyers as an SEO freelancer in search engine optimization with a catalog of services from A to Z.

In addition to the web search with the “ten blue links”, the local search via Maps is particularly important. Such clicks can be tracked separately on Google and can practically double the yield.

As a long-standing SEO consultant and veteran in online marketing, I provide my services with a steady hand. Hardened by the crises of our time, I always and above all have the entrepreneurial well-being of my customers in mind and will not betray their trust.

Local SEO for ophthalmologist

Google Maps & business directories

Google Maps is a central Google service for search queries with a local component. As you have probably often noticed yourself, Google sometimes even displays a map directly on the search results page (SERP).

The reason for this is that people usually search for an ophthalmologist in a specific region. When searching, however, even slight changes to the query can lead to different results, as shown here in the screenshots:

Comprehensive local SEO for ophthalmologists also includes listings in business directories. This provides visibility and often also traffic.

Referencing creates so-called backlinks. These signal to Google the relevance of a particular ophthalmology practice and thus boost its visibility in search results.

Tracking local rankings in turn allows these rankings to be evaluated. With the right methods, even a small or new company can therefore enter competitive markets very successfully.

Google My Business optimization

Google My Business is a service for actively designing the profiles of companies in Google Maps. Basic information such as contact details and opening hours can be entered. You can also upload images and short videos.

But above all, depending on the type of business, you can also present services and products. Many providers make the big mistake of using designations from their own internal perspective.

However, potential customers often use other keywords. Accordingly, customized terms for services and products are crucial for the success of SEO for ophthalmologists.

Keyword research for ophthalmologists

In keyword research for ophthalmologists, search queries for people and with a local reference are particularly interesting. You should also go into great detail about services.

Optimize for werkenntdenbesten.de or similar

Another aspect of SEO is the systematic optimization of portals such as werkenntdenbesten.de. It is estimated that around 3.37 million users currently visit this website every month, for example to find recommended ophthalmologists.

The optimization of profiles on such portals is part of a holistic SEO strategy for ophthalmologists. Especially if you already have the necessary image and text material for Google My Business or your own website, for example, then this field can also be worked on very efficiently.

Regional link building for local service providers

Google and other search engines incorporate numerous signals into their rankings . In addition to the relevance of the content and the technical status, these include backlinks in particular.

When it comes to SEO for ophthalmologists, the regional aspect is also very important. For example, it is of little use to a Berlin practice if it is listed in a business directory for Bavaria.

Website creation & optimization for ophthalmologists

CMS, text, image and video

The best way to create a website for ophthalmologists is with a widely used CMS such as WordPress. Mainstream products have the advantage that practically all possible problems have already been answered in forums. If difficulties arise, you can quickly research the solutions.

An optimized page structure to specifically address common search queries is then crucial. This involves using keyword research to pick up on the common wording used by potential customers and, ideally, systematically utilizing it as part of a keyword map.

You need content to design the homepage and landing pages. Text and images are particularly important. Good videos can provide an enormous bonus.

Both written and visual content require targeting for suitable keywords. Otherwise, it can easily happen that even high-quality content never actually becomes visible to potential customers.

Contact details & forms and opening hours

A point that is often forgotten: as an ophthalmologist, you want to attract more patients through SEO. That’s why contact information should be permanently visible in the header, footer or sidebar of your website.

Contact forms with an auto-fill function help to improve the conversion rate of users to specific inquiries as potential customers.

Structured data for local business

With “structured data”, the major search engines cooperate to offer fantastic script formats for local companies, among others. With this you can, for example Store GEO coordinates of an ophthalmologist in the source code of a website.

This gives Google & Co the exact location. The coordinates can then be compared directly with the IP of a search query. This in turn increases the chance that you will be displayed prominently in this Google Map feature.

In addition, SEO for ophthalmologists can also break down services and products into structured data. This is just as possible as adding contact details, image links, descriptions, profiles in industry portals and much more.

Here you can see an example of a shortened excerpt that I use as an SEO freelancer on my own behalf on this website.

I have published statistics on structured data from local companies in Germany in my blog. You can get an overview of the topic there.

In this SEO analysis of more than 100,000 websites, I summarized possible alternatives in categories. In this way, I was able to capture relevant structured data for local companies in a very comprehensive approach. Due to the growing importance of videos, I also took their use into account. Here you can see the values and alternatives used:

Web Performance & Core Web Vitals

Last but not least, an ophthalmologist’s website should be very fast. In addition, there should be no shifting of content during loading. Google has summarized the decisive values for the Core Web Vitals:

• Largest Contentful Paint (LCP) > Loading time for the largest image
• First Input Delay (FID) > Loading time until interaction capability
• Content Layout Shift (CLS) > Layout shifts when loading content

My SEO services for ophthalmologists

With these services, I help my clients achieve a place in the search engine sunshine. Strategically clever and consistent in implementation, I support my clients in achieving their corporate goals.

I usually agree with my clients to work on specific topics within the framework of individual hourly packages up to a certain point in time. This is followed by invoicing and, if necessary, discussion of the next package.

If required, I can also provide monthly SEO support.

My hourly rates and flat rates

I can offer SEO for ophthalmologists as a one-off service or as part of monthly SEO support. We agree on the type and scope in a detailed preliminary discussion.

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My references

“Wolfgang Reinöhl is a SEO master strategist with an excellent understanding of structured data. He is totally based and I love his bias towards action. Always a pleasure.”

“I used to work with Wolfgang Reinöhl in a large SEO agency. I value him as a safe bank and we also enjoy working together as freelancers.”

“Wolfgang Reinöhl is one of the best SEO freelancers in Berlin. Professionally an ace, personally top and a great colleague for many projects.”

“I was Wolfgang Reinöhl’s first SEO team lead. Even as a junior, he developed his own SEO solutions and really impressed me.”

“Wolfgang Reinöhl is a weapon and achieves more with his side projects than many teams with large SEO budgets. Honest, direct and mercilessly effective.”

“I know Wolfgang Reinöhl from our time together as SEO team leaders in a large full-service agency. You can always rely on him.”

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1. Get in Touch: You can contact me by phone, email, or through the form.
2. Discuss Project: I will first take a thorough look at the project, and we will then discuss the technical and business situation in detail.
3. Written offer: Based on this meeting, I prepare a written offer with a detailed list of the planned measures.

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Frequently asked questions about SEO for ophthalmologists

Is SEO necessary for small businesses?

The general answer is: Yes! The support of an SEO is always advisable if you use traffic from search engines for commercial purposes. In principle, it’s like asking whether you should consult a tax consultant for your annual financial statements.

In addition, small companies in particular have an operational advantage over large providers: they are very flexible and the number of project participants is low. This simplifies agreements. Large companies, on the other hand, usually need months to even release a short text.

Here are some examples of small businesses that can be helped with search engine optimization.