On-Demand SEO Support
My name is Wolfgang, and as a freelance SEO consultant in Berlin, I provide ongoing support for websites. I spent many years working at agencies, most recently as the head of a large team of SEO managers. During that time, I managed well over 1,000 SEO projects.
My SEO services are provided on demand: I continuously work to ensure your visibility on Google, Google Maps, and AI-powered search engines. You’re billed only for the actual work performed, usually on a quarterly basis. I don’t offer fixed-term contracts.
Precise SEO Services from a Steady Hand
With a full quiver of proven services, I help my clients achieve the best possible ranking in search engines – Google, Bing, and others. Strategically sound and consistent in implementation, I support you in achieving your business goals.
Sichtbarkeit in Google Maps, die man messen kann
Was ich für meine Kunden mache, mache ich zuerst für mich selbst. Im Local Rank Tracking prüfe ich, auf welchem Platz ein Unternehmen in Google Maps erscheint, und zwar nicht nur an einer Adresse, sondern an vielen Punkten im Stadtgebiet.
So sehen Sie schwarz auf weiß, ob Menschen in Ihrer Umgebung Sie finden, wenn sie nach Ihrer Leistung suchen. Mein eigener Prüfstein ist der Suchbegriff „SEO Freelancer Berlin“.
Meine Rankings für „SEO Freelancer Berlin“
Kundenbeispiel: vorne im Berliner Südwesten
Dieselbe Messung für einen meiner Kunden. Jeder Punkt zeigt den Platz in Google Maps, wenn jemand genau von dieser Stelle aus sucht. Rund um Steglitz und im Berliner Südwesten steht mein Kunde an vielen Punkten auf Platz 1 bis 3, also genau dort, wo seine Kundschaft wohnt. Das bringt Anrufe, Routenanfragen und Termine.
Zum Vergleich: sein stärkster Konkurrent
Gleicher Suchbegriff, gleiches Gebiet, aber für seinen stärksten Mitbewerber. Der liegt weiter westlich rund um Grunewald vorne, im Südwesten hat dagegen mein Kunde die Nase vorn. Dazwischen treffen beide direkt aufeinander.
Bei so einem Duell entscheidet, wer den besseren SEO an seiner Seite hat. Jeder Platz, den Sie gewinnen, fehlt Ihrem Konkurrenten. Deshalb lohnt es sich, auf Erfahrung zu setzen statt auf Zufall.
Google Ads für Local Search: das Zielgebiet in die Zange nehmen
Organisch liegt mein Kunde im Berliner Südwesten vorne. Damit das ganze Zielgebiet abgedeckt ist, nehme ich es in die Zange: von der einen Seite mit Local SEO, von der anderen mit Google Ads für Local Search. Wo sein Konkurrent stärker ist, etwa rund um Grunewald, springen die Anzeigen ein. Die Karte zeigt die Zielausrichtung in seinem Google-Ads-Konto: Die Anzeigen erscheinen nur in dem Gebiet, aus dem seine Kunden tatsächlich kommen.
So fließt kein Budget in Klicks von außerhalb, und die Lücken in der organischen Sichtbarkeit werden gezielt geschlossen.
What Customers Say About Me
"Isn't the best proof of an SEO specialist's skills when they demonstrate on their own project what they offer as a service to their clients? I came across Wolfgang through a Google search because I was looking for help in increasing my website's visibility. We’ve already successfully implemented a few things together, and many more will follow. Thank you for your reliable, transparent, and effective support!"
Alexander Kuhlen
(Insurance Broker)
"I am an attorney and notary, and I have been working with Wolfgang Reinöhl for about a year. Right from the start of our collaboration, he developed a clear strategy for me, a significant portion of which has already been implemented. The website has performed exceptionally well since then and has climbed significantly in Google search rankings. User inquiries are now much more targeted and relate to the areas in which we practice."
Matthias Dols
(Attorney & Notary Public)
"Before I found Wolfgang, my website wasn't getting much—if any—traffic. But in an incredibly short amount of time, he managed to get my website to attract exactly the right customers—he's an absolute pro and an SEO expert!"
Isabella Wegener
(Esthetician)
"I highly recommend SEO Freundlich. He takes the time to explain everything clearly, and the optimizations have lasting effects—ideal, even if you want to learn more about SEO yourself."
Esther Kocsis
(Medical Fitness Trainer)
What My Colleagues Say About Me
"Wolfgang is a master SEO strategist with an excellent understanding of structured data. He's completely grounded, and I love his action-oriented approach. It's always a pleasure."
Marco Giordano
(Data Analyst)
"I used to work with Wolfgang Reinöhl at a large SEO agency. I value him as a reliable asset, and we also enjoy working together as freelancers."
Lena Langer
(Freelance SEO Copywriter)
"In my opinion, Wolfgang is one of the best SEO freelancers in Berlin. He's a pro in his field, a great person, and a fantastic colleague on many projects."
Ole Roloff
(Web Design Freelancer)
"I was Wolfgang Reinöhl's first SEO team lead. Even as a junior, he was developing his own SEO solutions and really impressed me."
Andreas Becker
(Head of SEO)
Strategic benefits for more marketing
Search engine optimisation is not rocket science. With an experienced eye and proven methods, I increase your website’s visibility and thus make your service accessible to a larger group of users.
More visibility on Google & AI
Users trust Google almost blindly as a recommendation engine, and AI is heading in the same direction. Good rankings for important keywords and visibility in AI answers therefore not only generate new customers, but above all create the necessary trust in your service.
More leads with high-converting landing pages
Google is—out of self-interest—an ally of competent website operators. Very good landing pages are gladly supplied with high-quality users. Especially in the area of granular search queries, there are (almost) always low-hanging fruit that I am happy to pick for you.
More knowledge for you or your team
SEO is a zero-sum game—you do not have to be good; you have to be better than the competition. The key to success therefore lies in knowing the relevant differences and the competition’s strengths and weaknesses, and I am happy to provide you with the information that is critical for your project.
More planning certainty for your business
The world of search engines and AI systems seems unpredictable and does, in fact, repeatedly hold major surprises. However, with solid search engine optimisation, the waters become calmer, and close monitoring opens up new business horizons.
Performance for Your Mini-Website, Too
The Process: 4 Steps for You—High-End for Me
The process of an SEO project should be demanding – for the service provider, not for the client:
Preliminary talk
We will arrange a non-binding video call via email to discuss your project (1h). To prepare for this appointment, I would like to get an impression of your website and your competitive situation, and if possible, also review your Search Console data.
Offer
Based on the initial consultation, I will prepare a written proposal with a detailed list of the discussed measures, formally as a one-time assignment. I can offer ongoing SEO support through continuous documentation of the efforts.
Implementation
After your confirmation of my proposal, I will personally implement the planned measures. Should individual deviations from the plan arise during the project, I will communicate them immediately with a professional justification and estimated additional effort.
Invoice
I document my work for you with a bullet-point listing of each topic and the time spent in increments of 0.25h. This results in a professional project history, which I will provide to you as a time overview no later than with the invoice.
Frequently Asked Questions about SEO Management
SEO management involves the ongoing optimization of your website, as opposed to a one-time SEO consultation. Depending on your needs, this may include:
- Monitoring Rankings on Google and Google Maps
- Maintaining and Optimizing the Google Business Profile
- Expansion and Update of Content
- Monitoring the equipment and charging times
- Visibility in AI Searches (GEO)
- Responding to Google Updates and Ranking Losses
- Regular evaluation of the results
Instead of fixed monthly packages, I work on an as-needed basis. We’ll decide together what I’ll be working on, and you’ll pay only for the actual work performed. Invoices are typically issued quarterly.
I don’t offer fixed-term contracts. This means you can adjust, pause, or end our services at any time.
My hourly rate is 150 € net. The initial consultation is free of charge and non-binding.
How much effort is reasonable depends primarily on your current situation and the local competition. A practice in a quiet area requires less effort than a law firm in the highly competitive center of Berlin. We’ll discuss this openly during our initial consultation.
Individual changes, such as those made to a Google Business Profile or page titles, are often visible within just a few days. Stable rankings in a competitive environment, on the other hand, usually take several weeks to months to achieve.
To help you track progress, I regularly measure visibility—for example, using rank tracking in Google Maps.
Not every drop is a cause for concern. Google updates often cause fluctuations that settle down after a few weeks. As part of my ongoing support, I spot such fluctuations early on and investigate the cause.
Action is needed above all when there are technical errors, outdated content, or when a local competitor is catching up rapidly. In those cases, I respond with a targeted audit, new content, or an adjusted strategy.
Yes. For local service providers, the Google Business Profile is often the most important point of contact—even more so than their website. I make sure the information is complete and up-to-date, that the categories and services are appropriate, that there are photos and posts, and that reviews are handled effectively.
This is an integral part of my service. AI assistants like ChatGPT and Google’s AI summaries draw on citable content and clear information about your business. I build this AI visibility (GEO) in conjunction with traditional SEO and local SEO.
This is especially true for local service providers such as medical practices, law firms, notaries, or alternative practitioners, whose clients specifically search for services in the surrounding area. When multiple competitors are vying for the same search terms, a one-time optimization is usually not enough because rankings are constantly changing.
Request Appointment
- Get in Touch: You can contact me by phone, email, or through the form.
- Discuss Project: I will first take a thorough look at the project, and we will then discuss the technical and business situation in detail.
- Written Proposal: Based on this discussion, I will prepare a written proposal with a detailed list of the planned measures, formally structured as a one-time project. I can offer ongoing SEO support through continuous documentation of the efforts.