SEO for consultants & management consultants

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Local SEO for management consultants

Google Maps & Business Directories

Google Maps is a core Google service for search queries with a local component. As you’ve probably noticed many times yourself, Google sometimes even displays a map directly on the search results page (SERP).

The reason for this is that you usually look for a management consultant near you and not at the North Pole. I myself am based in Friedrichshain and, if in doubt, would opt for the consultant from Mitte rather than the one from Munich. This corresponds to the common behavior of potential clients, which can be recognized by the display of corresponding SERP features in the search results.

Comprehensive local SEO for management consultants and consultants also includes entries in business directories. This generates visibility and often traffic as well.

Referencing also creates so-called backlinks. These signal to Google the relevance of a particular management consultancy and thus strengthen its visibility in the search results.

Tracking local rankings, in turn, allows you to analyze these rankings. With the right methods, even small or new providers can therefore enter already competitive markets very successfully.

Rank Tracking and UTM Parameters

You can monitor a local service provider’s rankings for specific keywords using the appropriate tracking tools. I personally use https://localranking.com/.

Here, I’ll show you some examples of my profile’s rankings as an SEO freelancer on Google Maps. I have this checked automatically for myself—and, with the necessary adjustments, for various clients—on a weekly basis. My location in eastern Berlin serves as the focal point.

This type of rank tracking is generated by simulated queries from different geographic coordinates. In my case, I use a 9×9 grid with a 3-mile spacing—that covers the area from my location in Berlin to practically the city limits of Potsdam.

You should then analyze the clicks and impressions using UTM tracking parameters. To do this, create a link with the appropriate parameters and add it to your Google My Business profile. You can then analyze the data separately in Search Console. You can use this tool I’ve created for that purpose.

Google My Business Optimization

Google My Business is a service that allows businesses to actively manage their profiles on Google Maps. It enables businesses to provide basic information such as contact details and hours of operation. In addition, you can upload pictures and short videos.

But above all, depending on the business model, you can also showcase services and products. In doing so, many providers make the big mistake of using terminology based on their own internal perspective.

However, potential customers often use other keywords. Accordingly, customized names for services and products are crucial for the success of SEO for business consultants.

Keyword research for management consultants

In keyword research for management consultants, search queries for people or organizations in combination with a localization such as “management consultancy Berlin” are particularly interesting. In addition, the respective focus areas such as “organizational consultant” or “process consultant” are of course also suitable for profile building.

Optimize for werkenntdenbesten.de and similar sites

Another aspect of SEO for management consultants is the systematic optimization of portals such as werkenntdenbesten.de. It is estimated that around 3.3 million organic users currently visit this website every month to find suitable consultants and other service providers on the internet.

The optimization of profiles on such portals is part of a holistic SEO strategy for management consultants. Especially if you already have the necessary image and text material for Google My Business or your own website, for example, then this field can also be worked on very efficiently.

Regional link building for management consultants

Google and other search engines factor numerous signals into their rankings . In addition to content relevance and technical quality, these primarily include backlinks.

When it comes to SEO for management consultants, the regional aspect is also very important. For example, it is (usually) of little use to a Berlin-based management consultancy if the company is listed in a business directory for Braunschweig.

Website Development & Optimization

CMS, Text, Images, and Video

The best way to create a website for management consultants is with a widely used CMS such as WordPress. Mainstream products have the advantage that practically all possible problems have already been answered in forums. If difficulties arise, you can quickly research the solutions.

The key is to have an optimized site structure that specifically targets common search queries. This involves using keyword research to identify the terms potential customers commonly use and, ideally, systematically incorporating them into a keyword map.

To design the homepage and landing pages, you need content. Text and images are especially important. Good videos can be a huge asset.

Both written and visual content need to be optimized for relevant keywords. Otherwise, it’s easy for even high-quality content to never actually be seen by potential patients.

Contact Information & Contact Forms

A point that is often forgotten: as a management consultancy, you want to be contacted more often through SEO. That is why contact details should always be visible in the header, footer or sidebar of your website.

Contact forms with an auto-fill feature help improve the conversion rate of users into specific inquiries from potential customers.

Structured Data for Local Businesses

Through “Structured Data,” the major search engines—in collaboration with others—offer fantastic script formats for local businesses, among other things. This allows you, for example, to embed the geographic coordinates of a medical practice in a website’s source code.

This gives Google & Co the exact location of the management consultancy. The coordinates can then be compared directly with the IP of a search query. This in turn increases the chance of being prominently displayed in this Google Map feature.

In addition, SEO for management consultants can also break down the services into structured data. This is just as possible as adding contact details, image links, descriptions, profiles in industry portals and much more. Here is an example of an abridged excerpt that I, as an independent SEO freelancer, use on this website.

Management consultants can also use the ” Person ” and ” ProfessionalService ” schemas for search engine optimization.

Here is an example of an abridged excerpt that I, as an independent SEO freelancer, use on this website.

To create structured data for your local business and its related services, you can use this tool I’ve created:

In my blog, I have published statistics on structured data from local companies in Germany. As part of the evaluation, I also analyzed the websites of 1,754 consultants and management consultants.

In this SEO analysis of more than 100,000 websites, I summarized possible alternatives in categories. In this way, I was able to capture relevant structured data for local companies in a very comprehensive approach. Due to the growing importance of videos, I also took their use into account. Here you can see the values and alternatives used:

Here you can see in brief the overview for this segment and the obvious potential in the area of search engine optimization. I would be happy to advise you in detail on the specifics of your industry.

Web Performance & Core Web Vitals

Last but not least, the management consultant's website should be very fast. In addition, there should be no shifting of content when loading. Google has summarized the key metrics for Core Web Vitals:

• Largest Contentful Paint (LCP) >: Load time for the largest image
• First Input Delay (FID) >: Time to interact
• Content Layout Shift (CLS) > Layout shifts that occur while content is loading

My SEO services for management consultants

With these services, I help my clients achieve a place in the search engine sunshine. Strategically clever and consistent in implementation, I support my clients in achieving their corporate goals.

I usually agree with my clients to work on specific topics within the framework of individual hourly packages up to a certain point in time. This is followed by invoicing and, if necessary, discussion of the next package.

If required, I can also provide monthly SEO support.

My Hourly Rates and Flat Fees

I can offer SEO for business consultants as a one-off service or as part of monthly SEO support. We agree on the type and scope in a detailed preliminary discussion.

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My references

"Wolfgang Reinöhl is a SEO master strategist with an excellent understanding of structured data. He is totally based and I love his bias towards action. Always a pleasure."

"I used to work with Wolfgang Reinöhl in a large SEO agency. I value him as a safe bank and we also enjoy working together as freelancers."

"Wolfgang Reinöhl is one of the best SEO freelancers in Berlin. Professionally an ace, personally top and a great colleague for many projects."

"I was Wolfgang Reinöhl's first SEO team lead. Even as a junior, he developed his own SEO solutions and really impressed me."

"Wolfgang Reinöhl is a weapon and achieves more with his side projects than many teams with large SEO budgets. Honest, direct and mercilessly effective."

"I know Wolfgang Reinöhl from our time together as SEO team leaders in a large full-service agency. You can always rely on him."

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Frequently asked questions about SEO for management consultants

Is SEO Necessary for Small Businesses?

The short answer is: Yes! Working with an SEO specialist is always a good idea if you’re using search engine traffic for commercial purposes. It’s basically the same as asking whether you should hire a tax advisor to prepare your annual financial statements.

In addition, small companies in particular have an operational advantage over large providers: they are very flexible, and the number of people involved in a project is small. This simplifies coordination. Large companies, on the other hand, usually take months just to approve even a short piece of text.

Here are a few examples of small businesses that can benefit from search engine optimization.