SEO for Dentists – Attract More Patients

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Local SEO for Dentists

Google Maps & Business Directories

Google Maps is a core Google service for search queries with a local component. As you’ve probably noticed many times yourself, Google sometimes even displays a map directly on the search results page (SERP).

The reason for this is that people usually look for a dentist in a specific region. However, even slight changes to the search query can lead to different results, as shown in the screenshots:

Comprehensive local SEO for dentists also includes entries in business directories. This generates visibility and often traffic as well.

Referencing creates so-called backlinks. These signal to Google the relevance of a particular dental practice and thus boost its visibility in search results.

Tracking local rankings in turn allows these rankings to be evaluated. With the right methods, even a small or new company can therefore enter competitive markets very successfully.

Rank Tracking and UTM Parameters

You can monitor a local service provider’s rankings for specific keywords using the appropriate tracking tools. I personally use https://localranking.com/.

Here, I’ll show you some examples of my profile’s rankings as an SEO freelancer on Google Maps. I have this checked automatically for myself—and, with the necessary adjustments, for various clients—on a weekly basis. My location in eastern Berlin serves as the focal point.

This type of rank tracking is generated by simulated queries from different geographic coordinates. In my case, I use a 9×9 grid with a 3-mile spacing—which extends from my location in Berlin practically to the city limits of Potsdam.

You should then analyze the clicks and impressions using UTM tracking parameters. To do this, create a link with the appropriate parameters and add it to your Google Business Profile. You can then analyze the data separately in Search Console. You can use this tool I’ve created for that purpose.

Optimize Your Google Business Profile

The Google Business Profile (formerly Google My Business) is a service that allows businesses to actively manage their profiles on Google Maps. It enables businesses to provide basic information such as contact details and hours of operation. In addition, businesses can upload images and short videos.

But above all, depending on the type of business, you can also showcase services and treatments. In doing so, many providers make the big mistake of using terminology based on their own internal perspective.

However, potential patients often use different keywords. Accordingly, tailored descriptions of services and treatments are crucial to the success of SEO for dentists.

Keyword research for dentists

In keyword research for dentists, search queries for people and with a local reference are particularly interesting. You should also go into great detail about services.

Optimize for werkenntdenbesten.de or similar sites

Another aspect of SEO is the systematic optimization of websites such as werkenntdenbesten.de. It is estimated that approximately 3.37 million users currently visit this website each month, for example, to find recommended dentists.

Optimizing profiles on such portals is part of a comprehensive SEO strategy for dentists. Especially if you already have the necessary images and text for your Google Business Profile or your own website, this aspect can also be handled very efficiently.

Regional Link Building for Local Service Providers

Google and other search engines factor numerous signals into their rankings . In addition to content relevance and technical quality, these primarily include backlinks.

When it comes to SEO for dentists, the regional aspect is very important. For example, it’s of very little use to a Berlin dental practice to be listed in a business directory for Bavaria.

Website creation & optimization for dentists

CMS, Text, Images, and Video

The best way to create a website for dentists is with a widely used CMS such as WordPress. Mainstream products have the advantage that practically all possible problems have already been answered in forums. If difficulties arise, you can quickly research the solutions.

An optimized site structure is then crucial for specifically targeting common search queries. This involves using keyword research to identify the terms commonly used by potential patients and, ideally, systematically incorporating them into a keyword map.

To design the homepage and landing pages, you need content. Text and images are especially important. Good videos can be a huge asset.

Both written and visual content need to be optimized for relevant keywords. Otherwise, it’s easy for even high-quality content to never actually be seen by potential patients.

Contact Information & Forms, and Hours of Operation

A point that is often forgotten: as a dentist, you want to attract more patients through SEO. That is why contact details should always be visible in the header, footer or sidebar of your website.

Contact forms with an autofill feature help improve the conversion rate of users into specific inquiries from potential patients.

Structured Data for Local Businesses

Through “Structured Data,” the major search engines—in collaboration with others—offer fantastic script formats for local businesses, among other things. This allows you, for example, to embed a dentist’s geographic coordinates in a website’s source code.

This gives Google and other companies your exact location. This, in turn, increases the chance that you’ll be prominently featured in this Google Maps feature.

In addition, when it comes to SEO for dentists, you can also break down services into structured data. This is just as feasible as including contact information, image links, descriptions, profiles on industry portals, and much more.

Here is an example of an abridged excerpt that I, as an independent SEO freelancer, use on this website.

To create structured data for your local business and its related services, you can use this tool I’ve created:

On my blog, I've published statistics on structured data from local businesses in Germany. There, you can get an overview of the topic.

In this SEO analysis of more than 100,000 websites, I summarized possible alternatives in categories. In this way, I was able to capture relevant structured data for local companies in a very comprehensive approach. Due to the growing importance of videos, I also took their use into account. Here you can see the values and alternatives used:

Web Performance & Core Web Vitals

Last but not least, a dentist's website should be very fast. In addition, there should be no shifting of content during loading. Google has summarized the key metrics for Core Web Vitals:

• Largest Contentful Paint (LCP) >: Load time for the largest visible element (image or block of text)
• Interaction to Next Paint (INP) >: Response time to clicks and input
• Cumulative Layout Shift (CLS) > Layout shifts that occur while content is loading

My SEO services for dentists

With these services, I help my clients achieve a place in the search engine sunshine. Strategically clever and consistent in implementation, I support my clients in achieving their corporate goals.

I usually agree with my clients to work on specific topics within the framework of individual hourly packages up to a certain point in time. This is followed by invoicing and, if necessary, discussion of the next package.

If required, I can also provide monthly SEO support.

My Hourly Rates and Flat Fees

I can offer SEO for dentists as a one-off service or as part of monthly SEO support. We agree on the type and scope in a detailed preliminary discussion.

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My references

What Customers Say About Me

"Isn't the best proof of an SEO specialist's skills when they demonstrate on their own project what they offer as a service to their clients? I came across Wolfgang through a Google search because I was looking for help in increasing my website's visibility. We’ve already successfully implemented a few things together, and many more will follow. Thank you for your reliable, transparent, and effective support!"

"I am an attorney and notary, and I have been working with Wolfgang Reinöhl for about a year. Right from the start of our collaboration, he developed a clear strategy for me, a significant portion of which has already been implemented. Since then, the website has performed exceptionally well and has risen significantly in Google search rankings. User inquiries are now much more targeted and relate to the areas in which we practice."

"Before I found Wolfgang, my website wasn't getting much—if any—traffic. But in an incredibly short amount of time, he managed to get my website to attract exactly the right customers—he's a true professional and an SEO expert!"

"I highly recommend SEO Freundlich. He takes the time to explain everything clearly, and the optimizations have a lasting effect—ideal, even if you want to learn more about SEO yourself."

What My Colleagues Say About Me

"Wolfgang Reinöhl is a SEO master strategist with an excellent understanding of structured data. He is totally based and I love his bias towards action. Always a pleasure."

"I used to work with Wolfgang Reinöhl in a large SEO agency. I value him as a safe bank and we also enjoy working together as freelancers."

"Wolfgang Reinöhl is one of the best SEO freelancers in Berlin. Professionally an ace, personally top and a great colleague for many projects."

"I was Wolfgang Reinöhl's first SEO team lead. Even as a junior, he developed his own SEO solutions and really impressed me."

"Wolfgang Reinöhl is a weapon and achieves more with his side projects than many teams with large SEO budgets. Honest, direct and mercilessly effective."

"I know Wolfgang Reinöhl from our time together as SEO team leaders in a large full-service agency. You can always rely on him."

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Frequently asked questions about SEO for dentists