Your SEO Consultant from Berlin
My name is Wolfgang, and I spent many years working in agencies and most recently as the operational manager of a large team of SEO managers in Berlin. Throughout my career, I have overseen well over 1,000 SEO projects—from high-performance one-pagers to online shops with over one million URLs.
As an independent SEO consultant, I now provide tailored support to my clients for achieving the most promising positioning on Google. You will receive an honest assessment of your starting situation and consistent implementation of agreed-upon goals, delivered on time and reliably.
Precise SEO Services from a Steady Hand
With a full quiver of proven services, I help my clients achieve the best possible ranking in search engines – Google, Bing, and others. Strategically sound and consistent in implementation, I support you in achieving your business goals.
Request Appointment
- Get in Touch: You can contact me by phone, email, or through the form.
- Discuss Project: I will first take a thorough look at the project, and we will then discuss the technical and business situation in detail.
- Written Proposal: Based on this discussion, I will prepare a written proposal with a detailed list of the planned measures, formally structured as a one-time project. I can offer ongoing SEO support through continuous documentation of the work performed.
What SEOs Say
"Wolfgang Reinöhl is a SEO master strategist with an excellent understanding of structured data. He is totally based and i love his bias towards action. Always a pleasure."
Marco Giordano (Data Analyst @ seotistics.com)
"I used to work with Wolfgang Reinöhl at a large SEO agency. I value him as a reliable asset, and we also enjoy working together as freelancers."
Lena Langer (Freelance SEO Copywriter)
"In my opinion, Wolfgang Reinöhl is one of the best SEO freelancers in Berlin. Professionally an ace, personally top-notch, and a great colleague on many projects."
Ole Roloff (Web Design Freelancer @ auftritt.pro)
"I was Wolfgang Reinöhl's first SEO Team Lead. Even as a junior, he developed independent SEO solutions and absolutely impressed me."
Andreas Becker (Head of SEO @ bonify.de)
"Wolfgang Reinöhl is a powerhouse and achieves more with his side projects than many teams with large SEO budgets. Honest, direct, and ruthlessly effective."
Marc Wienecke (Technical SEO @ lidl.de)
"I know Wolfgang Reinöhl from our time together as SEO Team Leads at a large full-service agency. He can always be relied upon."
Patrick Kowalski (SEO Manager @ preisvergleich.de)
4 Steps for You – High-End for Me:
The process of an SEO project should be demanding – for the service provider, not for the client:
(Initial Consultation)
We will arrange a non-binding video call via email to discuss your project (1h). To prepare for this appointment, I would like to get an impression of your website and your competitive situation, and if possible, also review your Search Console data.
(Written Proposal)
Based on the initial consultation, I will prepare a written proposal with a detailed list of the discussed measures, formally as a one-time assignment. I can offer ongoing SEO support through continuous documentation of the efforts.
(Implementation)
After your confirmation of my proposal, I will personally implement the planned measures. Should individual deviations from the plan arise during the project, I will communicate them immediately with a professional justification and estimated additional effort.
(Invoice)
I document my work for you with a bullet-point listing of each topic and the time spent in increments of 0.25h. This results in a professional project history, which I will provide to you as a time overview no later than with the invoice.
SEO for Your Industry Too
Strategic benefits for more marketing
Search engine optimisation is not rocket science. With an experienced eye and proven methods, I increase your website’s visibility and thus make your service accessible to a larger group of users.
More visibility on Google & AI
Users trust Google almost blindly as a recommendation engine, and AI is heading in the same direction. Good rankings for important keywords and visibility in AI answers therefore not only generate new customers, but above all create the necessary trust in your service.
More leads with high-converting landing pages
Google is—out of self-interest—an ally of competent website operators. Very good landing pages are gladly supplied with high-quality users. Especially in the area of granular search queries, there are (almost) always low-hanging fruit that I am happy to pick for you.
More knowledge for you or your team
SEO is a zero-sum game—you do not have to be good; you have to be better than the competition. The key to success therefore lies in knowing the relevant differences and the competition’s strengths and weaknesses, and I am happy to provide you with the information that is critical for your project.
More planning certainty for your business
The world of search engines and AI systems seems unpredictable and does, in fact, repeatedly hold major surprises. However, with solid search engine optimisation, the waters become calmer, and close monitoring opens up new business horizons.
Frequently Asked Questions for SEO Consultants
The exact scope of work for an SEO consultant can vary greatly from project to project and is individually agreed upon. What matters most is the client’s needs and, in some cases, the service provider’s capabilities.
Typically, however, it refers to one-time consulting activities as opposed to ongoing operational implementation within the framework of monthly SEO support. These terms are not uniformly defined or categorically delineated.
Here are some examples:
- SERP & Ranking Analyses
- Competitive Analyses
- SEO Audits & Backlink Analyses
- Keyword/Cluster Research
- Strategy Development
- Tactical Training
- Process Consulting
- Monitoring/Performance Tracking
The ecosystems of Google and other major search engines are subject to inevitable fluctuations and major shifts as part of updates.
September 2022 Google Update vs. organic visibility of boersennews.de (according to Semrush)
When facing ranking losses or drops in visibility indices, it is important to remain calm. First of all, not all negative movements have an impact on the business, such as:
- Algorithmic cleanup of irrelevant rankings
- Technical volatility on the part of the indices
Furthermore, the type of rollout of a Google update can inevitably lead to very large fluctuations. A major reason is that a multitude of very different values are used for rankings.
In addition to technical aspects such as web performance, this primarily includes user signals. British SEO expert Oliver Mason was able to demonstrate in a sensational test that the pool of user signals can be emptied.
This may sound trivial and purely technical, but the effect is dramatic. Websites with excellent content but (relatively) low authority are especially shaken up massively by many core updates.
Their previously good rankings resulted from accumulated user signals. These are suddenly reset to zero, and accordingly, such websites can experience a very abrupt decline. I have seen drops of 95% within 24 hours.
However, such ranking drops usually recover within four weeks or at most six months, as new user signals are generated and then evaluated. This mechanism on Google’s part is extremely frustrating for website operators.
But a fundamental departure from the previous strategy would be a major mistake. Rather, as an SEO consultant, I look for potential in the details in such situations. However, a significant threat and considerable need for action arise with other types of ranking losses:
- Drops due to technical problems—for example, conflicts can occur following a plugin update that lead to dysfunction of critical features. Without a “repair,” such a website will not recover but rather continue to decline. An SEO audit is required here.
- Gradual position loss due to content—the vast majority of content on websites loses its timeliness and relevance, at least partially or even completely, over time. Additionally, many topics in the informational space are now better addressed with videos rather than text as in the past. A comprehensive content audit is then indicated, and a substantial adjustment of the SEO strategy is often required.
- Successful SEO by competitors—the competition never sleeps, as the saying goes. While that is not always true, there are of course very active competitors who want to fight for a place in the market and then expand it. If you are overtaken by a competitor, there is naturally an urgent need for action. You should start with a competitive analysis and adjust your own SEO strategy based on that.
Even minimal technical errors can have devastating consequences for organic visibility. For example, dynamic multiplication of URLs can occur:
I once worked with a small online shop with about 500 products. The products were very high quality and demand was present. The prices were competitive and the design was very appealing.
But this online shop had practically no rankings. The main reason was that there was a problematic logic in the pagination.
As a result, a new URL was generated with every click. Instead of the desired approximately 500 product pages, the shop system generated at least 350,000.
Since search engines like Google or Bing operate based on crawling, at least these 350k pages are then evaluated. The result is that the entire website receives a devastatingly poor rating and the search engine bots also visit much less frequently.
The SEO audit for this online shop also revealed other findings. But above all, the technical solution to these at least 349,500 subpages provided the decisive boost for organic visibility within just a few weeks.
The client then decided on monthly SEO support. In this format, we primarily expanded the category pages as well as the subpages for economically particularly interesting products.
The general answer is: yes. Support from an SEO consultant is always advisable when you use search engine traffic for commercial purposes. It is essentially like the question of whether you should involve a tax advisor for your annual financial statements.
In addition, small businesses in particular have an operational advantage over large providers: they are very flexible, and the number of stakeholders is small, which makes coordination much easier. Large companies, on the other hand, often need months just to approve a short text.
My hourly rate as an SEO consultant is €150/h.
However, the total cost of an SEO project depends on additional factors, such as:
- Type of SEO measures: The scope can vary greatly depending on the topic area and the specific challenges of a project. For example, working with an outdated system can require additional effort and therefore increase costs.
- Competitive situation: The intensity of the respective competition and the pulling power of a company’s USPs generally have a very strong influence on the required SEO effort.
- Provider’s home market: SEO prices vary greatly by region and provider. As an SEO freelancer from Berlin, for example, I am significantly more affordable than my competitors from Hamburg or Munich. In addition, agencies are also more expensive than freelancers due to organisational overhead.
- Contract type: Some SEO providers calculate on the basis of fixed-term contracts with monthly retainers, while others bill on a project basis. The devil is usually in the details here, and unfortunately, inexperienced clients very often fall for targeted misdirection by salespeople. I am happy to explain which contract type is the best choice for your SEO project in a detailed preliminary consultation.
Monthly costs for a promising SEO project usually range from a few hundred to several thousand euros.