Local SEO Expert (from Berlin)
My name is Wolfgang. I worked for many years in agencies and was most recently employed as the head of a large team of SEO managers in Berlin.
My personal experience includes working on more than 1,000 websites—from high-performance one-pagers to online shops with over one million URLs.
By now, I particularly enjoy working as a Local SEO expert. I meet you where you are and guide you with a tailored approach toward the most promising positioning on Google.
Precise SEO Services from a Steady Hand
With a full quiver of proven services, I help my clients achieve the best possible ranking in search engines – Google, Bing, and others. Strategically sound and consistent in implementation, I support you in achieving your business goals.
Request Appointment
- Get in Touch: You can contact me by phone, email, or through the form.
- Discuss Project: I will first take a thorough look at the project, and we will then discuss the technical and business situation in detail.
- Written Proposal: Based on this discussion, I will prepare a written proposal with a detailed list of the planned measures, formally structured as a one-time project. I can offer ongoing SEO support through continuous documentation of the work performed.
What SEOs Say
"Wolfgang Reinöhl is a SEO master strategist with an excellent understanding of structured data. He is totally based and i love his bias towards action. Always a pleasure."
Marco Giordano (Data Analyst @ seotistics.com)
"I used to work with Wolfgang Reinöhl at a large SEO agency. I value him as a reliable asset, and we also enjoy working together as freelancers."
Lena Langer (Freelance SEO Copywriter)
"In my opinion, Wolfgang Reinöhl is one of the best SEO freelancers in Berlin. Professionally an ace, personally top-notch, and a great colleague on many projects."
Ole Roloff (Web Design Freelancer @ auftritt.pro)
"I was Wolfgang Reinöhl's first SEO Team Lead. Even as a junior, he developed independent SEO solutions and absolutely impressed me."
Andreas Becker (Head of SEO @ bonify.de)
"Wolfgang Reinöhl is a powerhouse and achieves more with his side projects than many teams with large SEO budgets. Honest, direct, and ruthlessly effective."
Marc Wienecke (Technical SEO @ lidl.de)
"I know Wolfgang Reinöhl from our time together as SEO Team Leads at a large full-service agency. He can always be relied upon."
Patrick Kowalski (SEO Manager @ preisvergleich.de)
4 Steps for You – High-End for Me:
The process of an SEO project should be demanding – for the service provider, not for the client:
(Initial Consultation)
We will arrange a non-binding video call via email to discuss your project (1h). To prepare for this appointment, I would like to get an impression of your website and your competitive situation, and if possible, also review your Search Console data.
(Written Proposal)
Based on the initial consultation, I will prepare a written proposal with a detailed list of the discussed measures, formally as a one-time assignment. I can offer ongoing SEO support through continuous documentation of the efforts.
(Implementation)
After your confirmation of my proposal, I will personally implement the planned measures. Should individual deviations from the plan arise during the project, I will communicate them immediately with a professional justification and estimated additional effort.
(Invoice)
I document my work for you with a bullet-point listing of each topic and the time spent in increments of 0.25h. This results in a professional project history, which I will provide to you as a time overview no later than with the invoice.
SEO for Your Industry Too
Strategic benefits for more marketing
Search engine optimisation is not rocket science. With an experienced eye and proven methods, I increase your website’s visibility and thus make your service accessible to a larger group of users.
More visibility on Google & AI
Users trust Google almost blindly as a recommendation engine, and AI is heading in the same direction. Good rankings for important keywords and visibility in AI answers therefore not only generate new customers, but above all create the necessary trust in your service.
More leads with high-converting landing pages
Google is—out of self-interest—an ally of competent website operators. Very good landing pages are gladly supplied with high-quality users. Especially in the area of granular search queries, there are (almost) always low-hanging fruit that I am happy to pick for you.
More knowledge for you or your team
SEO is a zero-sum game—you do not have to be good; you have to be better than the competition. The key to success therefore lies in knowing the relevant differences and the competition’s strengths and weaknesses, and I am happy to provide you with the information that is critical for your project.
More planning certainty for your business
The world of search engines and AI systems seems unpredictable and does, in fact, repeatedly hold major surprises. However, with solid search engine optimisation, the waters become calmer, and close monitoring opens up new business horizons.
Frequently Asked Questions for Local SEO Experts
Local SEO is a sub-area of search engine optimization for search queries with a local reference. The search intent can be explicitly phrased, for example, as “pharmacy near me” or “pharmacy in Friedrichshain.”
However, localization can also be implicit in the search term, as with “pharmacy.” Because when you search for a pharmacy, you generally mean a nearby one—something Google often responds to strongly by displaying the map feature.
Local SEO refers to optimizing visibility within a region. This has a major advantage: the number of competitors is also limited by geographic boundaries. You do not have to compete nationwide—only within the region.
This means that with Local SEO, you can achieve significant results even with low costs. Specifically, tests have shown that Google’s local search results can change every 20 meters. That is why local search engine optimization offers exciting potential for virtually all businesses.
In addition to measures such as geo-targeting for your own website and maintaining your business profile on Google Maps (Google My Business), you should ideally also pursue synergistic methods.
For example, you create dedicated landing pages on the website for users from the region. These can then also be set as destination pages in Google My Business and improve performance on Google Maps.
Especially for service providers and, of course, brick-and-mortar retailers, Google assumes a local search intent in most cases. It simply reflects common user behavior that people tend to prefer a local contact rather than someone far away.
In addition, many users explicitly include a local reference in the search query. Here are a few examples of average monthly search volumes for “lawyer Berlin,” “tradesperson Berlin,” and “dentist Berlin.” The principle can be applied to almost all industries and even applies to SEO service providers like me.
My hourly rate is €150/h.
However, the total cost of an SEO project depends on additional factors, such as:
- Type of SEO measures: The scope can vary greatly depending on the topic area and the specific challenges of a project. For example, working with an outdated system can require additional effort and therefore increase costs.
- Competitive situation: The intensity of the respective competition and the pulling power of a company’s USPs generally have a very strong influence on the required SEO effort.
- Provider’s home market: SEO prices vary greatly by region and provider. As an SEO freelancer from Berlin, for example, I am significantly more affordable than my competitors from Hamburg or Munich. In addition, agencies are also more expensive than freelancers due to organisational overhead.
- Contract type: Some SEO providers calculate on the basis of fixed-term contracts with monthly retainers, while others bill on a project basis. The devil is usually in the details here, and unfortunately, inexperienced clients very often fall for targeted misdirection by salespeople. I am happy to explain which contract type is the best choice for your SEO project in a detailed preliminary consultation.
Monthly costs for a promising SEO project usually range from a few hundred to several thousand euros.