{"id":12099,"date":"2023-05-02T19:33:49","date_gmt":"2023-05-02T17:33:49","guid":{"rendered":"https:\/\/www.seo-freundlich.de\/structured-data-for-local-seo-with-statistics\/"},"modified":"2026-09-09T12:12:41","modified_gmt":"2026-09-09T10:12:41","slug":"structured-data-for-local-seo-with-statistics","status":"publish","type":"post","link":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/","title":{"rendered":"Structured Data for Local SEO (with Statistics)"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-left\">Structured Data for Local SEO<\/h1>\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-case-study-mit-xxxx-lokalen-unternehmen\">Case Study mit mehr als 100k lokalen Unternehmen<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-tldr-grafiken\">TLDR, Top3 To-Dos &amp; Grafiken zu Strukturierten Daten<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-too-long-didnt-read\">Too long, didn&#039;t read<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-top5-empfehlungen-aus-der-case-study\">Top3-Handlungsempfehlungen<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-datenbasis-identifikation-der-strukturierten-daten\">Generierung der Datenbasis &amp; statistische Auswertung<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-extraktion-von-werkenntdenbesten-de\">Extraktion oder: Wie funktioniert Scraping?<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-bereinigung-von-gescrapeten-daten\">Bereinigung von extrahierten Daten<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-verwendete-strukturierte-daten\">Analyse der Strukturierten Daten f\u00fcr Local SEO<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-startseiten-lokaler-unternehmen\">Startseiten lokaler Unternehmen<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-komplette-liste-der-custom-search-werte\">Komplette Liste der Custom Search-Werte<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-take-aways-aus-der-analyse\">Key-Take Aways aus der Analyse<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-strukturierte-daten-fur-lokale-unternehmen\">Strukturierte Daten f\u00fcr lokale Unternehmen selbst verwenden<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-serielle-parallele-ausspielung\">Bereinigung &amp; Kombination Strukturierter Daten<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.seo-freundlich.de\/en\/\" title=\"SEO-Friendly - The SEO Freelancer from Friedrichshain\">an SEO freelancer<\/a>, you have more time to focus on exciting topics: I used several business directories as data sources and created a list of local businesses and service providers in Germany to get started. Technically, there\u2019s a lot more that\u2019s possible, and I\u2019ll continue to expand this case study from time to time.   <\/p>\n\n<p class=\"wp-block-paragraph\">I conducted a technical analysis of these local business websites to assess their use of structured data for <a href=\"https:\/\/www.seo-freundlich.de\/en\/local-seo\/\" title=\"SEO-Friendly - The Local SEO Expert from Berlin\">local SEO<\/a>. In doing so, I used code snippets from schema.org as markers for a custom search with Screaming Frog. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"aioseo-case-study-mit-xxxx-lokalen-unternehmen\">Case Study Featuring More Than 100,000 Local Businesses<\/h2>\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"aioseo-tldr-grafiken\">TLDR, Top 3 To-Dos &amp; Charts on Structured Data<\/h3>\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"aioseo-too-long-didnt-read\">Too long, didn&#8217;t read<\/h4>\n\n<p class=\"wp-block-paragraph\">Only a few local service providers and businesses take full or even partial advantage of the possibilities offered by structured data. Personal and organizational names, as well as phone numbers and email addresses, are particularly common. I assume this is driven by the setup processes of SEO plugins such as Yoast.    <\/p>\n\n<p class=\"wp-block-paragraph\">For SEOs, there is <strong><span style=\"text-decoration: underline;\">great potential<\/span><\/strong> in location-specific, product-specific, price-specific, and industry-specific awards and business hours. Furthermore, only about 5 to 10% of videos have markup.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"475\" height=\"365\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Strukturierte-Daten-Local-SEO-Auswertung-Grafik.jpg\" alt=\"Structured Data for Local SEO Analysis Chart\" class=\"wp-image-2668\" title=\"The graphic is a screenshot from Screaming Frog and shows the use of structured data.\" srcset=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Strukturierte-Daten-Local-SEO-Auswertung-Grafik.jpg 475w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Strukturierte-Daten-Local-SEO-Auswertung-Grafik-300x231.jpg 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><figcaption class=\"wp-element-caption\">Infographic on the Use of Structured Data for Local SEO in a Specific Sector (<a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-doctors\/\" title=\"Learn everything about SEO for doctors and hire freelancers.\">Doctors<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"572\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Yoast-Plugin-Strukturierte-Daten-SEO.jpg\" alt=\"Yoast SEO Plugin Structured Data\" class=\"wp-image-2700\" title=\"The Yoast plugin generated structured data for SEO.\" srcset=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Yoast-Plugin-Strukturierte-Daten-SEO.jpg 702w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Yoast-Plugin-Strukturierte-Daten-SEO-300x244.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><figcaption class=\"wp-element-caption\"><center>Initial Setup of the Yoast SEO Plugin<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-top5-empfehlungen-aus-der-case-study\">Top 3 Recommendations for Action<\/h4>\n\n<p class=\"wp-block-paragraph\">To differentiate your business from competitors, we currently recommend the following measures in particular, provided they are appropriate for each specific case:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\">Localization<\/span><\/strong>: Only a small portion of the websites analyzed have location data stored via geotags or, alternatively, an address. As an SEO professional, you should definitely take advantage of this. Here\u2019s a quick tip: you can also add geotags to photos taken on-site at local businesses. This adds about 2 KB per JPG and, in my opinion, doesn\u2019t negatively impact performance. You just have to make sure you don\u2019t tag and compress the images in that order\u2014do it the other way around.      <\/li>\n\n\n\n<li><strong><span style=\"text-decoration: underline;\">Video Markup<\/span><\/strong>: I found such short image videos on just under 20% of the websites. The actual number is likely higher, since I only checked videos embedded via YouTube. However, of the videos I found, only just under 10% were labeled as <a href=\"https:\/\/schema.org\/VideoObject\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About the \" videoobject=\"\" schema=\"\">VideoObjects<\/a>. If you already have the video, you should definitely make this small effort and, for example, provide a transcript.     <\/li>\n\n\n\n<li><strong><span style=\"text-decoration: underline;\">ProfessionalService<\/span><\/strong>: For small, business-card-style websites\u2014such as those for lawyers\u2014it\u2019s often worth marking up the services pages with the <a href=\"https:\/\/schema.org\/ProfessionalService\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About the \" professionalservice=\"\" scheme=\"\">ProfessionalService<\/a> schema. The reason is that such subpages are usually very similar and are therefore often completely removed from the index by Google as near-duplicate content. With the appropriate markup, I\u2019ve personally been able to successfully counter this issue multiple times in such situations without changing the visible content. The Schema <a href=\"https:\/\/schema.org\/Product\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About the \" product=\"\" schema=\"\">Product<\/a> also works, but it can conflict with the widely used ProvenExpert seal. That\u2019s because they also use this schema and then generate the star ratings using AggregateRating.    <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-datenbasis-identifikation-der-strukturierten-daten\">Data Set Generation &amp; Statistical Analysis<\/h3>\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-extraktion-von-werkenntdenbesten-de\">Extraction, or: How Does Web Scraping Work?<\/h4>\n\n<p class=\"wp-block-paragraph\">A basic approach to extracting specific values from websites is to use an <strong><span style=\"text-decoration: underline;\">XPath<\/span><\/strong>. It\u2019s particularly easy when the element in question is only displayed if a value is actually stored there. Here is the link to the corresponding guide from Screaming Frog on <a href=\"https:\/\/www.screamingfrog.co.uk\/web-scraping\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Screaming Frog's Guide to Web Scraping.\">web scraping<\/a>.    <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Local-SEO-Statistik-Datenbasis-1024x324.jpg\" alt=\"Example: Domain for a Local Business\" class=\"wp-image-2337\" title=\"The profiles in business directories often list the domains of local businesses and service providers.\" srcset=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Local-SEO-Statistik-Datenbasis-1024x324.jpg 1024w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Local-SEO-Statistik-Datenbasis-300x95.jpg 300w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Local-SEO-Statistik-Datenbasis-768x243.jpg 768w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Local-SEO-Statistik-Datenbasis.jpg 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><center>Example of a public link to local businesses<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">For example, in the profiles of some business directories, a button labeled &#8220;Open Website&#8221; or something similar appears when a domain is specified. To extract such <strong><span style=\"text-decoration: underline;\">domains of local businesses<\/span><\/strong> , I use a configuration that consists primarily of three elements: the Include function (or Custom Search), the Exclude function, and Custom Extraction.   <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, Screaming Frog should be configured to crawl large websites by default. Here&#8217;s a link to a Screaming Frog guide for more tips and tricks: <a href=\"https:\/\/www.screamingfrog.co.uk\/how-to-crawl-large-websites\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Screaming Frog's guide to crawling large websites.\">How to Crawl Large Websites<\/a>. I use Google Bot Mobile as the user agent.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>I use the first crawl to identify relevant subpages within a specific segment, such as car dealerships. I start with a category page.   \n<ul class=\"wp-block-list\">\n<li>Whenever possible, I use the URL structure via the <strong><span style=\"text-decoration: underline;\">the `include` function<\/span><\/strong> with a regular expression (.*autohaus.*) This is the fastest method because it ensures that only relevant URLs are crawled.  <\/li>\n\n\n\n<li>In principle, you can also use a <strong><span style=\"text-decoration: underline;\">Custom Search<\/span><\/strong> for text in the frontend. However, this requires scanning the entire website, which takes a loooong time and can easily push local devices to their limits. For this approach, you\u2019ll usually need the <strong><span style=\"text-decoration: underline;\">Exclude function<\/span><\/strong> , for example, for widget URLs. I always start by refining the list of URLs to exclude for the respective website over a few iterations. Only then do I start the full crawl. This often saves several million URLs, which noticeably speeds up the process.     <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>In the second crawl, I continue to use the &#8220;Include&#8221; and &#8220;Exclude&#8221; functions, but now I use the URLs identified in the first step as a list in upload mode as my starting points. In practice, this allows me to find significantly more local businesses in the respective business directory during the second pass. In addition, in the second step, I work with a <strong><span style=\"text-decoration: underline;\">custom extraction<\/span><\/strong> of the elements I\u2019m looking for using an XPath. Here\u2019s an example of what that looks like: \/\/a[@class=&#8221;inline-flex items-center&#8221;].  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-bereinigung-von-gescrapeten-daten\">Cleaning of Extracted Data<\/h3>\n\n<p class=\"wp-block-paragraph\">Another step that is usually necessary is the subsequent <strong><span style=\"text-decoration: underline;\">cleaning of the extracted data<\/span><\/strong>. This is because XPath always extracts the entire element at once. Here are my intermediate steps:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong><span style=\"text-decoration: underline;\">amount of data<\/span><\/strong> in a crawl like this can easily become too large for Excel or Google Sheets. A bigger problem than the number of rows is often the number of cells, because Screaming Frog creates a new column for each custom search and each custom extraction. As a result, you can quickly end up with hundreds of thousands of cells. However, with the right configuration, you can filter out a lot of data right within Screaming Frog. If the export function still spits out too much data, you can manually split up the data to be exported if necessary. For example, by holding down the Shift key, you can select rows 1 through 10,000 and then copy and paste them. Repeat this until all relevant data is transferred to either Excel or Google Sheets.      <\/li>\n\n\n\n<li>The <strong><span style=\"text-decoration: underline;\">unwanted bycatch<\/span><\/strong> is another issue when extracting data with XPath. The entire content of the respective element is extracted. This includes, for example, link attributes and CSS classes. However, you can easily clean this up in Google Sheets, for example, using \u201cFind &amp; Replace\u201d in combination with some regular expressions. You should also be mindful of issues like trailing slashes and remove such duplicates using logic.      <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Once you have a cleaned-up list of domains, you can <strong><span style=\"text-decoration: underline;\">export them as a CSV file<\/span><\/strong>. You can use this file format in Screaming Frog under &#8220;Mode&#8221;   &gt;&gt;  Upload the &#8220;list.&#8221; Then it&#8217;s time to move on to the actual analysis of the structured data for local SEO. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-verwendete-strukturierte-daten\">Analysis of Structured Data for Local SEO<\/h4>\n\n<p class=\"wp-block-paragraph\">To analyze how local businesses use structured data, I ran a third crawl for each individual segment. This crawl is based on the list of domain addresses obtained through the first two steps. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-startseiten-lokaler-unternehmen\">Homepages of Local Businesses  <\/h4>\n\n<p class=\"wp-block-paragraph\">To manage the volume of data, I included <strong><span style=\"text-decoration: underline;\">I checked only the homepages<\/span><\/strong> . I consider this methodologically sound, because structured data for <a href=\"https:\/\/www.seo-freundlich.de\/en\/local-seo\/\" title=\"SEO-Friendly - The Local SEO Expert from Berlin\">local SEO<\/a> should be found on the homepage of a local business.   <\/p>\n\n<p class=\"wp-block-paragraph\">This third crawl in each case is essentially based on a standardized configuration of Custom Search. This includes a category that I use to create individual <strong><span style=\"text-decoration: underline;\">markups for industries<\/span><\/strong> . To reduce the number of cells required, I linked the individual search terms in this category with an \u201cOR.\u201d It looks something like this, for example:     <\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">&#8220;AutomotiveBusiness&#8221;|&#8221;AutoBodyShop&#8221;|&#8221;AutoDealer&#8221;|&#8221;AutoPartsStore&#8221;|&#8221;AutoRental&#8221;|&#8221;AutoRepair&#8221;<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-komplette-liste-der-custom-search-werte\">Complete list of Custom Search values<\/h4>\n\n<p class=\"wp-block-paragraph\">You shouldn&#8217;t overload Custom Search, because otherwise too many calculations will be required for the analysis. At the very latest when your device crashes, you&#8217;ve gone too far with the number and\/or combination of search terms.   <\/p>\n\n<p class=\"wp-block-paragraph\">To provide as comprehensive a picture as possible of how local businesses use structured data, I have created several categories. Based on my practical experience, I have also <strong><span style=\"text-decoration: underline;\">I also looked for videos<\/span><\/strong> . The use of a video is a strong indicator of a willingness to invest in online marketing. In many cases, however, the embedding is not ideal.   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Location: <a href=\"https:\/\/schema.org\/GeoCoordinates\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Structured data for GEO coordinates\">GeoCoordinates<\/a> or <a href=\"https:\/\/schema.org\/PostalAddress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"To the structured data for PostalAddress\">PostalAddress<\/a> or <a href=\"https:\/\/schema.org\/areaServed\" target=\"_blank\" rel=\"noopener nofollow\" title=\"To the structured data for AreaServed\">AreaServed<\/a><\/li>\n\n\n\n<li>Product\/Service:  \n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/schema.org\/Product\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for the Product Schema\">Product<\/a> or <a href=\"https:\/\/schema.org\/ProfessionalService\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for ProfessionalService\">ProfessionalService<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/schema.org\/Offer\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for the \" offer=\"\" schema=\"\">Offer<\/a> or <a href=\"https:\/\/schema.org\/Audience\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for Audience\">Audience<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/schema.org\/price\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for Price\">Price<\/a> or <a href=\"https:\/\/schema.org\/priceRange\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for PriceRange\">PriceRange<\/a> or <a href=\"https:\/\/schema.org\/lowPrice\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for LowPrice\">LowPrice<\/a> or <a href=\"https:\/\/schema.org\/highPrice\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for HighPrice\">HighPrice<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Business\/Industry:  \n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/schema.org\/Person\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Structured data for person\">Person<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/schema.org\/Organization\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Structured data for Organization\">Organization<\/a> or <a href=\"https:\/\/schema.org\/LocalBusiness\" target=\"_blank\" rel=\"noopener nofollow\" title=\"To the structured data for LocalBusiness\">LocalBusiness<\/a> or <a href=\"https:\/\/schema.org\/ContactPoint\" target=\"_blank\" rel=\"noopener nofollow\" title=\"To the structured data for ContactPoint\">ContactPoint<\/a><\/li>\n\n\n\n<li>Industry-specific search values e.g. <a href=\"https:\/\/schema.org\/AutoDealer\" target=\"_blank\" rel=\"noopener\" title=\"To the structured data for car dealers\">AutoDealer<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Kontaktinformationen: \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/schema.org\/email\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for Email\">Email<\/a> or <a href=\"https:\/\/schema.org\/telephone\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for Phone Numbers\">telephone<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/schema.org\/openingHours\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for OpeningHours\">OpeningHours<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Use of Videos\n<ul class=\"wp-block-list\">\n<li>YouTube or Vimeo or MP4<\/li>\n\n\n\n<li><a href=\"https:\/\/schema.org\/VideoObject\" target=\"_blank\" rel=\"noopener nofollow\" title=\"About Structured Data for VideoObject\">VideoObject<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><br\/><\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Industry<\/th><th>Total<\/th><th>Local<\/th><th>Product<\/th><th>Offer<\/th><th>Price<\/th><th>Person<\/th><th>Business<\/th><th>Specific<\/th><th>Mail\/Tel.<\/th><th>Times<\/th><th>Video<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Agencies<\/td><td>4242<\/td><td>270<\/td><td>72<\/td><td>34<\/td><td>0<\/td><td>176<\/td><td>969<\/td><td>45<\/td><td>1187<\/td><td>72<\/td><td>749<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-lawyers\/\" title=\"Learn everything about SEO for attorneys and law firms and book our services.\">Lawyers<\/a><\/td><td>6642<\/td><td>450<\/td><td>72<\/td><td>56<\/td><td>1<\/td><td>223<\/td><td>1165<\/td><td>189<\/td><td>1782<\/td><td>229<\/td><td>502<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Pharmacies<\/td><td>6628<\/td><td>2984<\/td><td>81<\/td><td>93<\/td><td>0<\/td><td>1286<\/td><td>2250<\/td><td>2753<\/td><td>3811<\/td><td>934<\/td><td>364<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Architects<\/td><td>7130<\/td><td>265<\/td><td>11<\/td><td>35<\/td><td>0<\/td><td>109<\/td><td>930<\/td><td>11<\/td><td>1296<\/td><td>114<\/td><td>481<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-doctors\/\" title=\"Learn all about SEO for doctors and get in touch.\">Doctors<\/a><\/td><td>7116<\/td><td>692<\/td><td>51<\/td><td>41<\/td><td>3<\/td><td>340<\/td><td>1683<\/td><td>110<\/td><td>2318<\/td><td>334<\/td><td>1314<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-car-dealerships\/\" title=\"Learn all about SEO for car dealerships and get in touch.\">Car dealerships<\/a><\/td><td>1736<\/td><td>244<\/td><td>3<\/td><td>10<\/td><td>0<\/td><td>26<\/td><td>310<\/td><td>99<\/td><td>677<\/td><td>90<\/td><td>445<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-bars-and-pubs\/\" title=\"Learn all about SEO for bars and pubs and book our services.\">Bars\/pubs<\/a><\/td><td>2378<\/td><td>123<\/td><td>3<\/td><td>3<\/td><td>1<\/td><td>36<\/td><td>290<\/td><td>50<\/td><td>561<\/td><td>93<\/td><td>203<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Organic grocery stores<\/td><td>729<\/td><td>49<\/td><td>21<\/td><td>2<\/td><td>0<\/td><td>28<\/td><td>75<\/td><td>30<\/td><td>162<\/td><td>11<\/td><td>89<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Bookstores<\/td><td>1836<\/td><td>181<\/td><td>5<\/td><td>4<\/td><td>2<\/td><td>35<\/td><td>129<\/td><td>152<\/td><td>752<\/td><td>34<\/td><td>190<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-cafes\/\" title=\"Learn all about SEO for caf&#xE9;s and get in touch.\">Caf\u00e9s<\/a><\/td><td>5657<\/td><td>323<\/td><td>12<\/td><td>14<\/td><td>4<\/td><td>96<\/td><td>734<\/td><td>136<\/td><td>1334<\/td><td>203<\/td><td>523<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-management-consultants\/\" title=\"Learn everything about SEO for consultants and management consultants, and get in touch.\">Consultants<\/a><\/td><td>1754<\/td><td>64<\/td><td>14<\/td><td>5<\/td><td>0<\/td><td>63<\/td><td>317<\/td><td>n.a.<\/td><td>446<\/td><td>27<\/td><td>270<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Ice Cream Shops<\/td><td>1495<\/td><td>68<\/td><td>2<\/td><td>5<\/td><td>1<\/td><td>28<\/td><td>139<\/td><td>25<\/td><td>320<\/td><td>80<\/td><td>99<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Nutritionist<\/td><td>422<\/td><td>42<\/td><td>5<\/td><td>2<\/td><td>0<\/td><td>30<\/td><td>121<\/td><td>0<\/td><td>159<\/td><td>13<\/td><td>77<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Vacation Rental<\/td><td>1705<\/td><td>66<\/td><td>14<\/td><td>15<\/td><td>3<\/td><td>54<\/td><td>170<\/td><td>32<\/td><td>340<\/td><td>34<\/td><td>126<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-fitness-studios\/\" title=\"Learn all about SEO for gyms and book services.\">Fitness studios<\/a><\/td><td>2161<\/td><td>194<\/td><td>16<\/td><td>5<\/td><td>2<\/td><td>90<\/td><td>487<\/td><td>117<\/td><td>846<\/td><td>139<\/td><td>745<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-hairdressers\/\" title=\"Learn all about SEO for hairdressers and get in touch.\">Hairdressers<\/a><\/td><td>1769<\/td><td>106<\/td><td>4<\/td><td>14<\/td><td>0<\/td><td>44<\/td><td>259<\/td><td>38<\/td><td>450<\/td><td>95<\/td><td>199<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-alternative-practitioners\/\" title=\"Learn everything about SEO for naturopaths and get in touch.\">Alternative Practitioner<\/a><\/td><td>2979<\/td><td>178<\/td><td>13<\/td><td>15<\/td><td>2<\/td><td>138<\/td><td>504<\/td><td>23<\/td><td>683<\/td><td>66<\/td><td>282<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-real-estate-agents\/\" title=\"Learn all about SEO for real estate agents and book services.\">Real estate agent<\/a><\/td><td>1468<\/td><td>215<\/td><td>51<\/td><td>11<\/td><td>6<\/td><td>83<\/td><td>417<\/td><td>6<\/td><td>644<\/td><td>109<\/td><td>416<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-jewelers\/\" title=\"Learn all about SEO for jewelers and goldsmiths and get in touch.\">Jewelry Stores<\/a><\/td><td>1656<\/td><td>84<\/td><td>9<\/td><td>8<\/td><td>3<\/td><td>36<\/td><td>217<\/td><td>24<\/td><td>401<\/td><td>40<\/td><td>138<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Notaries<\/td><td>1512<\/td><td>101<\/td><td>3<\/td><td>21<\/td><td>0<\/td><td>37<\/td><td>257<\/td><td>34<\/td><td>423<\/td><td>48<\/td><td>75<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-opticians\/\" title=\"Learn all about SEO for opticians and get in touch.\">Optician<\/a><\/td><td>1491<\/td><td>160<\/td><td>2<\/td><td>55<\/td><td>0<\/td><td>47<\/td><td>311<\/td><td>80<\/td><td>573<\/td><td>98<\/td><td>217<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-restaurants\/\" title=\"Learn all about SEO for restaurants and book services.\">Restaurants<\/a><\/td><td>9419<\/td><td>587<\/td><td>18<\/td><td>45<\/td><td>7<\/td><td>174<\/td><td>1135<\/td><td>582<\/td><td>2422<\/td><td>417<\/td><td>696<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Toys<\/td><td>657<\/td><td>25<\/td><td>6<\/td><td>3<\/td><td>3<\/td><td>12<\/td><td>96<\/td><td>1<\/td><td>230<\/td><td>11<\/td><td>103<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-tax-consultants\/\" title=\"Learn all about SEO for tax advisors and get in touch.\">Tax consultant<\/a><\/td><td>2805<\/td><td>127<\/td><td>11<\/td><td>27<\/td><td>0<\/td><td>65<\/td><td>412<\/td><td>33<\/td><td>723<\/td><td>86<\/td><td>220<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Moving Companies<\/td><td>1018<\/td><td>137<\/td><td>15<\/td><td>13<\/td><td>0<\/td><td>54<\/td><td>294<\/td><td>5<\/td><td>513<\/td><td>75<\/td><td>134<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><center>Evaluation of Structured Data Analysis for Local SEO (Excerpt)<\/center><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><br\/><\/p>\n\n<p class=\"wp-block-paragraph\">Here is the list of <strong><span style=\"text-decoration: underline;\">footnotes regarding the analysis<\/span><\/strong> of the use of structured data for local SEO in Germany:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>This analysis combines <a href=\"https:\/\/www.seo-freundlich.de\/en\/seo-for-hairdressers\/\" title=\"Learn all about SEO for hairdressers and get in touch.\">hairdressers<\/a> and dog groomers.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-take-aways-aus-der-analyse\">Key Takeaways from the Analysis<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Virtually no website belonging to a local business or service provider is fully optimized.<\/li>\n\n\n\n<li>Plugins are likely the driving force behind the relatively high number of organizational markups as well as email and telephone markups. For example, the Yoast plugin for WordPress includes corresponding free-form fields in its setup process that can be filled out even without specialized knowledge. This likely contributes significantly to the relatively high baseline of structured data in these categories.    <\/li>\n\n\n\n<li>Websites for branches of large chains tend to be better positioned: For example, among opticians, Apollo\u2019s individual locations generate well over half of all Offer\/Audience markups. The lion\u2019s share of the posted business hours, on the other hand, comes from Fielmann locations.   <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-strukturierte-daten-fur-lokale-unternehmen\">Using Structured Data for Local Businesses Yourself<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-serielle-parallele-ausspielung\">Cleaning and Combining Structured Data<\/h3>\n\n<p class=\"wp-block-paragraph\">Optimizing structured data for local SEO naturally begins with reviewing the current setup. One problem SEOs face in this regard is the knee-jerk approach taken by some <strong>plugin and theme<\/strong> providers.   <\/p>\n\n<p class=\"wp-block-paragraph\">For example, the Astra theme for WordPress used on this website includes <strong>default markup<\/strong>, such as for the footer. With all due respect&#8230; that&#8217;s data clutter and also contradicts John Mueller&#8217;s statements on the subject.   <\/p>\n\n<p class=\"wp-block-paragraph\">But overall, the Astra theme is very good, and you can use a small PHP snippet to disable the structured data\u2014either individually or all at once. Here&#8217;s what it looks like; add it to functions.php:   <\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">add_filter( &#8216;astra_schema_enabled&#8217;, &#8216;__return_false&#8217; );<\/p>\n\n<p class=\"wp-block-paragraph\">After removing spammy schemas, you can essentially start from scratch. There are at least two aspects to consider here: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\">Duplicate Markups<\/span><\/strong> For example, using the Schema Product schema twice can cause search engines to ignore both markups. This can also happen unintentionally, such as when services are marked up as \u201cproducts\u201d in combination with the ProvenExpert seal. <\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\"><strong>Combinations<\/strong><\/span> of different schemas within a markup are recommended, according to a statement by John Mueller on Twitter. For example, \u201cPerson\u201d and \u201cProfessionalService\u201d can be combined effectively and are particularly well-suited for local service providers. Both parallel and serial combinations are technically valid. Personally, I tend to use the parallel combination in such cases because the serial variant is more time-consuming when writing scripts. Here\u2019s a link to an interesting <a href=\"https:\/\/stackoverflow.com\/questions\/48294593\/how-do-you-combine-several-json-ld-markups\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Instructions for Combining Structured Data.\">guide on Stack Overflow<\/a>.    <\/li>\n<\/ul>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"596\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/seo-fuer-handwerker-strukturierte-daten-beispiel.jpg\" alt=\"SEO for Ice Cream Shops: Structured Data Example\" class=\"wp-image-364\" title=\"Structured data is used in local SEO.\" srcset=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/seo-fuer-handwerker-strukturierte-daten-beispiel.jpg 1000w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/seo-fuer-handwerker-strukturierte-daten-beispiel-300x179.jpg 300w, https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/seo-fuer-handwerker-strukturierte-daten-beispiel-768x458.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><center>Example of Using Structured Data for SEO<\/center><\/figcaption><\/figure>\n\n<br\/><br\/>\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots\" style=\"margin-top:0;margin-bottom:0;background-color:#808080;color:#808080\" id=\"kontakt\"\/>\n\n<br\/><br\/><br\/>\n\n<div id=\"kontaktformular\" class=\"inherit-container-width wp-block-group kontaktformular is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-ast-global-color-8-color has-text-color has-x-large-font-size wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">Request Appointment<\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns kontaktbox is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px\">\n<div class=\"wp-block-column has-medium-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<ol class=\"wp-block-list\">\n<li><strong>Get in Touch:<\/strong> You can contact me by phone, email, or through the form.<\/li>\n\n\n\n<li>Discuss Project: I will first take a thorough look at the project, and we will then discuss the technical and business situation in detail.<\/li>\n\n\n\n<li><strong>Written offer<\/strong>: Based on this meeting, I prepare a written offer with a detailed list of the planned measures.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_1_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_contact-form\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Contact Us<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"1\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_1\" id=\"frm_hide_fields_1\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"contact-form\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_1\" name=\"frm_submit_entry_1\" value=\"44bafd8de9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/12099\" \/><div id=\"frm_field_3_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_29yf4d\" id=\"field_29yf4d_label\" class=\"frm_primary_label\">Email\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_29yf4d\" name=\"item_meta[3]\" value=\"\"  data-reqmsg=\"Es fehlt ein Mail-Kontakt.\" aria-required=\"true\" data-invmsg=\"Bitte geben Sie eine valide Adresse an.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_5_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_9jv0r1\" id=\"field_9jv0r1_label\" class=\"frm_primary_label\">Nachricht\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <textarea name=\"item_meta[5]\" id=\"field_9jv0r1\" rows=\"5\"  data-frmval=\"Sehr geehrter Herr Rein\u00f6hl, ich w\u00fcrde gerne mit Ihnen \u00fcber eine Website sprechen.\" data-reqmsg=\"Es fehlt die Nachricht.\" aria-required=\"true\" data-invmsg=\"Nachricht is invalid\" aria-invalid=\"false\"  >Sehr geehrter Herr Rein\u00f6hl, ich w\u00fcrde gerne mit Ihnen \u00fcber eine Website sprechen.<\/textarea>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_9_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container vertical_radio\">\r\n    <div  id=\"field_1utt2_label\" class=\"frm_primary_label\">Datenschutzerkl\u00e4rung\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_1utt2_label\" role=\"group\">\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_9-0\">\t\t\t<label  for=\"field_1utt2-0\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[9][]\" id=\"field_1utt2-0\" value=\"Ihre Daten werden zur Beantwortung der Anfrage verarbeitet.\"  data-reqmsg=\"Es fehlt die Zustimmung zur Datenverarbeitung.\" data-invmsg=\"Datenschutzerkl\u00e4rung ist ung\u00fcltig\"   aria-required=\"true\"  \/> Ihre Daten werden zur Beantwortung der Anfrage verarbeitet.<\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_20_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Senden<\/button>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_21_container\">\n\t\t\t<label for=\"field_et41o\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_et41o\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[21]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"g2jEqFiuvsX6KK+LiHgRPlIQoo3fLK4z3PyU8VfOhRE=\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<br\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/search.google.com\/search-console\/about?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Google-Search-Console-Logo.png\" alt=\"Google Search Console Logo\" class=\"wp-image-4769\" style=\"object-fit:cover;width:86px;height:30px\" title=\"I use Google Search Console for SEO analysis and website monitoring.\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/screaming-frog-logo.png\" alt=\"Screaming Frog logo\" class=\"wp-image-4772\" style=\"object-fit:cover;width:173px;height:30px\" title=\"I use Screaming Frog for crawling websites.\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.sistrix.de\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"60\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/sistrix-logo.png\" alt=\"Sistrix Logo\" class=\"wp-image-14265\" style=\"object-fit:cover;width:120px;height:30px\" title=\"I use Sistrix as a third-party tool for SEO analysis.\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"87\" height=\"30\" src=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/Logo_Google_Analytics.png\" alt=\"Google Analytics logo\" class=\"wp-image-5051\" style=\"object-fit:cover;width:87px;height:30px\" title=\"I use Google Analytics for SEO analysis.\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I analyzed the websites of 35,956 local service providers and businesses to assess their use of structured data for local SEO. You can find a summary, charts, and recommendations in the post.   <\/p>\n","protected":false},"author":2,"featured_media":9098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36],"tags":[],"class_list":["post-12099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart &amp; Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"SEO Freundlich\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SEO Freundlich\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Local SEO Guide (with Statistics) | SEO Freundlich\" \/>\n\t\t<meta property=\"og:description\" content=\"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart &amp; Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-05-02T17:33:49+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-09T10:12:41+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Local SEO Guide (with Statistics) | SEO Freundlich\" \/>\n\t\t<meta name=\"twitter:description\" content=\"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart &amp; Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"SEO Freundlich\" \/>\n\t\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#article\",\"name\":\"Local SEO Guide (with Statistics) | SEO Freundlich\",\"headline\":\"Structured Data for Local SEO (with Statistics)\",\"author\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/author\\\/seo-freundlich\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#person\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.seo-freundlich.de\\\/wp-content\\\/uploads\\\/local-seo-icon.jpg\",\"width\":250,\"height\":250,\"caption\":\"Local SEO\"},\"datePublished\":\"2023-05-02T19:33:49+02:00\",\"dateModified\":\"2026-09-09T12:12:41+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#webpage\"},\"articleSection\":\"Blog, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/blog\\\/blog\\\/#listItem\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/blog\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/blog\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#listItem\",\"name\":\"Structured Data for Local SEO (with Statistics)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#listItem\",\"position\":3,\"name\":\"Structured Data for Local SEO (with Statistics)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/blog\\\/blog\\\/#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#person\",\"name\":\"SEO Freundlich\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#personImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b47a9bc352f434039ebf7fafddf02858b80badea9233a18afa67977e055930cd?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"SEO Freundlich\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/author\\\/seo-freundlich\\\/#author\",\"url\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/author\\\/seo-freundlich\\\/\",\"name\":\"SEO Freundlich\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b47a9bc352f434039ebf7fafddf02858b80badea9233a18afa67977e055930cd?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"SEO Freundlich\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#webpage\",\"url\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/\",\"name\":\"Local SEO Guide (with Statistics) | SEO Freundlich\",\"description\":\"SEO Freelancer with Agency Experience \\u2714 Experience with 500+ Projects \\u2665 Heart & Mind \\u2794 Call Now \\u2706 030 \\\/ 42 80 44 53\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/author\\\/seo-freundlich\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/author\\\/seo-freundlich\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.seo-freundlich.de\\\/wp-content\\\/uploads\\\/local-seo-icon.jpg\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#mainImage\",\"width\":250,\"height\":250,\"caption\":\"Local SEO\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/structured-data-for-local-seo-with-statistics\\\/#mainImage\"},\"datePublished\":\"2023-05-02T19:33:49+02:00\",\"dateModified\":\"2026-09-09T12:12:41+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/\",\"name\":\"SEO Freundlich\",\"description\":\"SEO Freelancer Berlin\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.seo-freundlich.de\\\/en\\\/#person\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Local SEO Guide (with Statistics) | SEO Freundlich","description":"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart & Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53","canonical_url":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#article","name":"Local SEO Guide (with Statistics) | SEO Freundlich","headline":"Structured Data for Local SEO (with Statistics)","author":{"@id":"https:\/\/www.seo-freundlich.de\/en\/author\/seo-freundlich\/#author"},"publisher":{"@id":"https:\/\/www.seo-freundlich.de\/en\/#person"},"image":{"@type":"ImageObject","url":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","width":250,"height":250,"caption":"Local SEO"},"datePublished":"2023-05-02T19:33:49+02:00","dateModified":"2026-09-09T12:12:41+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#webpage"},"isPartOf":{"@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#webpage"},"articleSection":"Blog, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/www.seo-freundlich.de\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/blog\/blog\/#listItem","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/blog\/blog\/#listItem","position":2,"name":"Blog","item":"https:\/\/www.seo-freundlich.de\/en\/blog\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#listItem","name":"Structured Data for Local SEO (with Statistics)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#listItem","position":3,"name":"Structured Data for Local SEO (with Statistics)","previousItem":{"@type":"ListItem","@id":"https:\/\/www.seo-freundlich.de\/en\/blog\/blog\/#listItem","name":"Blog"}}]},{"@type":"Person","@id":"https:\/\/www.seo-freundlich.de\/en\/#person","name":"SEO Freundlich","image":{"@type":"ImageObject","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#personImage","url":"https:\/\/secure.gravatar.com\/avatar\/b47a9bc352f434039ebf7fafddf02858b80badea9233a18afa67977e055930cd?s=96&d=mm&r=g","width":96,"height":96,"caption":"SEO Freundlich"}},{"@type":"Person","@id":"https:\/\/www.seo-freundlich.de\/en\/author\/seo-freundlich\/#author","url":"https:\/\/www.seo-freundlich.de\/en\/author\/seo-freundlich\/","name":"SEO Freundlich","image":{"@type":"ImageObject","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/b47a9bc352f434039ebf7fafddf02858b80badea9233a18afa67977e055930cd?s=96&d=mm&r=g","width":96,"height":96,"caption":"SEO Freundlich"}},{"@type":"WebPage","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#webpage","url":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/","name":"Local SEO Guide (with Statistics) | SEO Freundlich","description":"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart & Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.seo-freundlich.de\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#breadcrumblist"},"author":{"@id":"https:\/\/www.seo-freundlich.de\/en\/author\/seo-freundlich\/#author"},"creator":{"@id":"https:\/\/www.seo-freundlich.de\/en\/author\/seo-freundlich\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#mainImage","width":250,"height":250,"caption":"Local SEO"},"primaryImageOfPage":{"@id":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/#mainImage"},"datePublished":"2023-05-02T19:33:49+02:00","dateModified":"2026-09-09T12:12:41+02:00"},{"@type":"WebSite","@id":"https:\/\/www.seo-freundlich.de\/en\/#website","url":"https:\/\/www.seo-freundlich.de\/en\/","name":"SEO Freundlich","description":"SEO Freelancer Berlin","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.seo-freundlich.de\/en\/#person"}}]},"og:locale":"en_US","og:site_name":"SEO Freundlich","og:type":"article","og:title":"Local SEO Guide (with Statistics) | SEO Freundlich","og:description":"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart &amp; Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53","og:url":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/","og:image":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","og:image:secure_url":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","og:image:width":250,"og:image:height":250,"article:published_time":"2023-05-02T17:33:49+00:00","article:modified_time":"2026-09-09T10:12:41+00:00","twitter:card":"summary_large_image","twitter:title":"Local SEO Guide (with Statistics) | SEO Freundlich","twitter:description":"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart &amp; Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53","twitter:image":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","twitter:label1":"Written by","twitter:data1":"SEO Freundlich","twitter:label2":"Est. reading time","twitter:data2":"10 minutes"},"aioseo_meta_data":{"post_id":"12099","title":"Local SEO Guide (with Statistics) #separator_sa #site_title","description":"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart & Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"Local SEO Guide (with Statistics) #separator_sa #site_title","og_description":"SEO Freelancer with Agency Experience \u2714 Experience with 500+ Projects \u2665 Heart & Mind \u2794 Call Now \u2706 030 \/ 42 80 44 53","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","og_image_width":"250","og_image_height":"250","og_image_custom_url":"https:\/\/www.seo-freundlich.de\/wp-content\/uploads\/local-seo-icon.jpg","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":false,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-09 10:12:09","updated":"2026-09-09 12:34:38","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.seo-freundlich.de\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.seo-freundlich.de\/en\/blog\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tStructured Data for Local SEO (with Statistics)\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.seo-freundlich.de\/en\/"},{"label":"Blog","link":"https:\/\/www.seo-freundlich.de\/en\/blog\/blog\/"},{"label":"Structured Data for Local SEO (with Statistics)","link":"https:\/\/www.seo-freundlich.de\/en\/structured-data-for-local-seo-with-statistics\/"}],"_links":{"self":[{"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/posts\/12099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/comments?post=12099"}],"version-history":[{"count":1,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/posts\/12099\/revisions"}],"predecessor-version":[{"id":12100,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/posts\/12099\/revisions\/12100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/media\/9098"}],"wp:attachment":[{"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/media?parent=12099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/categories?post=12099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seo-freundlich.de\/en\/wp-json\/wp\/v2\/tags?post=12099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}