{"id":9507,"date":"2023-02-14T15:15:16","date_gmt":"2023-02-14T14:15:16","guid":{"rendered":"https:\/\/www.seo-freundlich.de\/seo-for-alternative-practitioners\/"},"modified":"2026-04-13T13:34:56","modified_gmt":"2026-04-13T11:34:56","slug":"seo-for-alternative-practitioners","status":"publish","type":"page","link":"https:\/\/www.seo-freundlich.de\/en\/seo-for-alternative-practitioners\/","title":{"rendered":"SEO for alternative practitioners"},"content":{"rendered":"\n

SEO for alternative practitioners – attract more patients<\/h1>\n\n

Information<\/a> | Services<\/a> | Costs <\/a>| References<\/a> | Contact<\/a> | FAQ<\/a><\/strong><\/p>\n\n

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\"SEO
SEO for alternative practitioners<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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I support alternative practitioners as an SEO freelancer<\/a> in search engine optimization with a catalog of services from A to Z<\/strong>.<\/p>\n\n\n\n

In addition to the web search with the “ten blue links”, the local search<\/strong> via Maps is particularly important. Such clicks can be tracked separately on Google and can practically double the yield. <\/p>\n\n\n\n

As a long-standing SEO consultant<\/a> and veteran in online marketing, I provide my services with a steady hand. Hardened by the crises of our time<\/strong>, I always and above all have the entrepreneurial well-being of my customers in mind and will not betray their trust. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Local SEO for alternative practitioners & health professionals<\/h2>\n\n

Google Maps & business directories<\/h3>\n\n

Google Maps is a central Google service for search queries with a local component<\/strong>. As you have probably often noticed yourself, Google sometimes even displays a map directly on the search results page (SERP). <\/p>\n\n

The reason for this is that a chiropractor or physiotherapist, for example, is usually found nearby and not at the North Pole. I myself am based in Friedrichshain and would naturally be more interested in a practice in Lichtenberg than in Liechtenstein. However, even small changes to the search query can lead to different results: <\/p>\n\n

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\"Local
“Acupuncturist”<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
“Chiropractor”<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
“Osteopath”<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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“Physiotherapist”<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Comprehensive local SEO<\/a> for non-medical practitioners also includes entries in business directories. This generates visibility and often traffic as well.<\/p>\n\n

Referencing also creates so-called backlinks<\/strong>. These signal to Google the relevance of a particular alternative practitioner and thus boost visibility in the search results. <\/p>\n\n

Tracking local rankings<\/a> in turn allows these rankings to be evaluated. With the right methods, even small or new providers can therefore enter competitive markets very successfully. <\/p>\n\n

Google My Business optimization<\/h3>\n\n

Google My Business is a service for actively designing the profiles of companies in Google Maps. Basic information such as contact details and opening hours<\/strong> can be entered. You can also upload images and short videos. <\/p>\n\n

But above all, depending on the type of business, you can also present services and products<\/strong>. Many providers make the big mistake of using designations from their own internal perspective. <\/p>\n\n

However, potential customers often use other keywords<\/strong>. Accordingly, customized names for services and products are crucial for the success of SEO for alternative practitioners.<\/p>\n\n

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\"Local
Contact details in the Google My Business profile<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
Services in the Google My Business profile<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Keyword research for alternative practitioners<\/h3>\n\n

In keyword research for alternative practitioners, search queries<\/strong> for people such as acupuncturist, chiropractor, osteopath or physiotherapist are particularly interesting in combination with a location. <\/p>\n\n

You can also look at the triggering events for keywords such as “neck pain” or “psychosomatic complaints”. Of course, you can also simply respond to patients’ wishes, for example with the keywords “cranio-sacral therapy” or “phytotherapy”. <\/p>\n\n

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\"SEO
“Psychosomatic complaints”<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"SEO
“Neck pain”<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"SEO
“Cranio-sacral therapy”<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"SEO
“Phytotherapy”<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Optimize for jameda.de and similar<\/h3>\n\n

Another aspect of SEO for alternative practitioners is the systematic optimization of portals<\/strong> such as jameda.de and others. It is estimated that around 6.3 million organic users currently visit this website every month to find doctors or alternative practitioners on the internet. <\/p>\n\n

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\"SEO
The website jameda.de<\/strong> generates around 6.3 million organic users per month (according to Semrush)<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

The optimization of profiles on such portals is part of a holistic SEO strategy for alternative practitioners. Especially if you already have the necessary image and text material<\/strong> for Google My Business or your own website, for example, then this field can also be worked on very efficiently. <\/p>\n\n

Regional link building for alternative practitioners<\/h3>\n\n

Google and other search engines incorporate numerous signals into their rankings <\/strong>. In addition to the relevance of the content and the technical status, these include backlinks in particular. <\/p>\n\n

When it comes to SEO for alternative practitioners, the regional aspect<\/strong> is also very important. For example, it is (usually) of little use to a Berlin phytotherapist if the company is listed in a business directory for Braunschweig. <\/p>\n\n

Website creation & optimization<\/h2>\n\n

CMS, text, image and video<\/h3>\n\n

The best way to create a website for alternative practitioners is with a widely used CMS such as WordPress<\/strong>. Mainstream products have the advantage that practically all possible problems have already been answered in forums. If difficulties arise, you can quickly research the solutions. <\/p>\n\n

An optimized page structure<\/strong> to specifically address common search queries is then crucial. This involves using keyword research to pick up on the common wording used by potential customers and, ideally, systematically utilizing it as part of a keyword map<\/strong>. <\/p>\n\n

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\"Create
WordPress is the world’s most popular CMS (statista)<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Alternative
Example of side structure (Trevor MacInnis \/ CC-BY-SA 3.0<\/a>)<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

You need content<\/strong> to design the homepage and landing pages. Text and images are particularly important. Good videos can be a huge asset. <\/p>\n\n

Both written and visual content require targeting<\/strong> for suitable keywords. Otherwise, it can easily happen that even high-quality content is never actually visible to potential patients. <\/p>\n\n

Contact details & contact forms<\/h3>\n\n

A point that is often forgotten: as a non-medical practitioner, you want to be contacted more often through SEO<\/strong>. That is why contact details should always be visible in the header, footer or sidebar of your website. <\/p>\n\n

Contact forms with an auto-fill function help to improve the conversion rate<\/strong> of users to specific inquiries as potential customers.<\/p>\n\n

Structured data for local business<\/h3>\n\n

With “structured data”<\/strong>, the major search engines cooperate to offer fantastic script formats for local companies, among others. This can be used, for example, to store GEO coordinates<\/a> of a practice in the source code of a website. <\/p>\n\n

This gives Google & Co the exact location of the practice<\/strong>. The coordinates can then be compared directly with the IP of a search query. This in turn increases the chance that you will be prominently displayed in this Google Map feature. <\/p>\n\n

In addition, SEO for alternative practitioners can also break down the services in structured data. This is just as possible as storing contact details, image links, descriptions, profiles in industry portals and much more. <\/p>\n\n

Here you can see an example of a shortened excerpt that I use as an SEO freelancer<\/a> on my own behalf on this website. There is the “MedicalOrganization” schema specifically for healthcare professions, as well as numerous specifications such as the Physician<\/a>.<\/p>\n\n

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\"SEO
Example of the use of structured data for SEO<\/center><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

In my blog, I have published statistics on structured data<\/a> from local companies in Germany. As part of the evaluation, I also analyzed<\/strong> the websites of 2,979 alternative practitioners<\/strong>. <\/p>\n\n

In this SEO analysis of more than 100,000 websites, I summarized possible alternatives in categories. In this way, I was able to capture relevant structured data for local companies in a very comprehensive approach. Due to the growing importance of videos, I also took their use into account. Here you can see the values and alternatives used: <\/p>\n\n

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