{"id":9350,"date":"2023-03-03T13:15:13","date_gmt":"2023-03-03T12:15:13","guid":{"rendered":"https:\/\/www.seo-freundlich.de\/seo-for-cafes\/"},"modified":"2026-04-14T12:35:32","modified_gmt":"2026-04-14T10:35:32","slug":"seo-for-cafes","status":"publish","type":"page","link":"https:\/\/www.seo-freundlich.de\/en\/seo-for-cafes\/","title":{"rendered":"SEO for cafes"},"content":{"rendered":"\n

SEO for caf\u00e9s – more guests with search engine optimization<\/h1>\n\n

Information<\/a> | Services<\/a> | Costs <\/a>| References<\/a> | Contact<\/a> | FAQ<\/a><\/strong><\/p>\n\n

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\"SEO
SEO for Caf\u00e9<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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I support caf\u00e9s as an SEO freelancer<\/a> in search engine optimization with a catalog of services from A to Z<\/strong>.<\/p>\n\n\n\n

In addition to the web search with the “ten blue links”, the local search<\/strong> via Maps is particularly important. Such clicks can be tracked separately on Google and can practically double the yield. <\/p>\n\n\n\n

As a highly experienced SEO consultant<\/a> and veteran in online marketing, I provide my services with a steady hand. Hardened by the crises of our time, I always and above all have the entrepreneurial well-being of<\/strong> my clients in mind. <\/p>\n<\/div>\n<\/div>\n\n
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Local SEO for caf\u00e9s<\/h2>\n\n

Google Maps & business directories<\/h3>\n\n

Google Maps is a central Google service for search queries with a local component<\/strong>. As you have probably often noticed yourself, Google sometimes even displays a map directly on the search results page (SERP). <\/p>\n\n

The reason for this is that people usually look for a caf\u00e9 nearby and not at the North Pole. I myself live in Friedrichshain and I mainly get results within walking distance. However, small changes to the search can lead to different results. <\/p>\n\n

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\"Local
“Caf\u00e9s”<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
“Caf\u00e9s in the vicinity”<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
“Coffees”<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
“Coffee shops in the vicinity”<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Comprehensive local SEO<\/a> for caf\u00e9s also includes entries in business directories. This generates visibility and often traffic as well.<\/p>\n\n

Referencing also creates so-called backlinks<\/strong>. These signal the relevance of a particular caf\u00e9 to Google and thus strengthen its visibility in the search results. <\/p>\n\n

Tracking local rankings<\/a> in turn allows these rankings to be evaluated. With the right methods, even small or new providers can therefore enter competitive markets very successfully. <\/p>\n\n

Google My Business optimization<\/h3>\n\n

Google My Business is a service for actively designing the profiles of companies in Google Maps. Basic information such as contact details and opening hours<\/strong> can be entered. You can also upload images and short videos. <\/p>\n\n

But above all, depending on the type of business, you can also present services and products<\/strong>. Many providers make the big mistake of using designations from their own internal perspective. <\/p>\n\n

However, potential customers often use other keywords<\/strong>. Accordingly, customized names for services and products are crucial for the success of SEO for caf\u00e9s<\/span>.<\/p>\n\n

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\"Local
Contact details in the Google My Business profile<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Local
Services in the Google My Business profile<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Keyword research for caf\u00e9s<\/h3>\n\n

Keyword research for caf\u00e9s is primarily about localization<\/strong>. For example, the keyword “caf\u00e9 in Berlin” is a blunt search term given that there are around 5,000 caf\u00e9s, restaurants<\/a> and bars<\/a> in Berlin. Google then processes such a query with the help of linguistic models and in combination with other signals such as the location of the person searching. <\/p>\n\n

But even a keyword such as “caf\u00e9 in Friedrichshain” still offers a lot of leeway given that the district covers an area of around 9.8 km\u00b2. A keyword like “Caf\u00e9 an der Frankfurter Allee” is a much more precise choice. <\/p>\n\n

But Frankfurter Allee is a central axis of Berlin and about 3.6 kilometers long. You probably don’t want to walk from Samariterkiez to Lichtenberg station for a cappuccino. <\/p>\n\n

Especially in densely populated areas, keyword targeting<\/strong> for caf\u00e9s & coffee shops is therefore not entirely trivial and always depends on the individual case. <\/p>\n\n

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\"SEO
Keywords for “Caf\u00e9s in the area”<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"SEO
Keywords for “Coffee shops nearby”<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"SEO
Keywords for “Cake near you”<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Optimize for tripadvisor.de and similar<\/h3>\n\n

Another aspect of caf\u00e9<\/span> SEO is the systematic optimization of portals<\/strong> such as tripadvisor.de. It is estimated that around 28 million users currently visit this website every month to find caf\u00e9s on the internet, among other things. <\/p>\n\n

The optimization of profiles on such portals is part of a holistic SEO strategy for gastronomic businesses. Especially if you already have the necessary image and text material<\/strong> for Google My Business or your own website, for example, then this field can also be worked on very efficiently. <\/p>\n\n

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\"SEO
Estimated visibility of tripadvisor.de (according to Semrush).<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

Regional link building for caf\u00e9s<\/h3>\n\n

Google and many other search engines incorporate numerous signals into their rankings<\/strong>. In addition to content relevance and technical status, these include backlinks in particular. <\/p>\n\n

When it comes to SEO for caf\u00e9s, the regional aspect<\/strong> is also very important. For example, it is (usually) of little use to a caf\u00e9 in Berlin if the company is listed in a business directory for Braunschweig. <\/p>\n\n

Website creation & optimization<\/h2>\n\n

CMS, text, image and video<\/h3>\n\n

The best way to create a website for caf\u00e9s or coffee shops is with a widely used CMS such as WordPress<\/strong>. Mainstream products have the advantage that practically all possible problems have already been answered in forums. If difficulties arise, you can quickly research the solutions. <\/p>\n\n

An optimized page structure<\/strong> to specifically address common search queries is then crucial. This involves using keyword research to pick up on the common wording used by potential customers and, ideally, systematically utilizing it as part of a keyword map. <\/p>\n\n

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\"Create
WordPress is the world’s most popular CMS (statista)<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Cafés
Example of side structure (Trevor MacInnis \/ CC-BY-SA 3.0<\/a>)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

You need content<\/strong> to design the homepage and landing pages. Text and images are particularly important. Good videos can be a huge asset. <\/p>\n\n

Both written and visual content require targeting<\/strong> for suitable keywords. Otherwise, it can easily happen that even high-quality content is never actually visible to potential guests. <\/p>\n\n

Structured data Local Business<\/h3>\n\n

With “structured data”<\/strong>, the major search engines cooperate to offer fantastic script formats for local companies, among others. This can be used, for example, to store GEO coordinates<\/a> of a restaurant in the source code of a website. <\/p>\n\n

This gives Google & Co the exact location of a caf\u00e9. The coordinates can then be compared directly with the IP of a search query. This in turn increases the chance of being prominently displayed in this Google Map feature. <\/p>\n\n

In addition, SEO for caf\u00e9s and coffee shops can also break down the services in structured data. This is just as possible as adding contact details, image links, descriptions, profiles in industry portals and much more. Here you can see an example of a shortened excerpt that I use as an SEO freelancer<\/a> on my own behalf on this website.<\/p>\n\n

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\"SEO
Example of the use of structured data for SEO<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n

In my blog, I have published statistics on structured data<\/a> from local businesses in Germany. As part of the evaluation, I also analyzed<\/strong> the websites of 5,657 caf\u00e9s<\/strong>. <\/p>\n\n

In this SEO analysis of more than 100,000 websites, I summarized possible alternatives in categories. In this way, I was able to capture relevant structured data for local companies in a very comprehensive approach. Due to the growing importance of videos, I also took their use into account. Here you can see the values and alternatives used: <\/p>\n\n

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